> ## Documentation Index
> Fetch the complete documentation index at: https://docs.operate.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Operate 101

> A quick tour of the core concepts in Operate

# Operate 101

Operate is a CRM designed for sales, built for founders. Here's a quick overview of the key concepts you'll work with every day.

## People

People are the contacts you interact with — prospects, customers, partners. Each person has a profile with their email, title, company, location, and communication history.

## Companies

Companies represent the organizations in your pipeline. They're linked to people, deals, and feedback so you have full context in one place.

## Deals

Deals track revenue opportunities through your sales pipeline. Each deal has a stage, value, and linked contacts. See [Deals Overview](/help/deals/overview) for more.

## Next Steps

Next Steps are action items tied to deals or people — follow-up emails, calls to schedule, proposals to send. They keep your pipeline moving. See [Next Steps Overview](/help/next-steps/overview) for more.

## Feedback

Feedback captures what customers and prospects tell you — feature requests, pain points, praise. It's tied to specific people and companies so you can spot patterns.

## The daily workflow

A typical day in Operate:

1. **Check your Next Steps** — see what's due today and what's overdue
2. **Review deal updates** — see what moved, what stalled, and where to focus
3. **Log interactions** — meetings and emails sync automatically; add notes as needed
4. **Capture feedback** — tag insights from calls and emails for the team