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Stages

Stages define the steps a deal goes through from first contact to close. They give your team a shared language for where opportunities stand.

Default stages

Operate comes with a default set of stages that work for most teams:
  1. Qualified — the opportunity has been validated
  2. Discovery — learning about the prospect’s needs
  3. Proposal — a proposal or pricing has been shared
  4. Negotiation — terms are being discussed
  5. Closed Won — the deal was won
  6. Closed Lost — the deal was lost

Moving deals between stages

  • Drag and drop in the pipeline view
  • Update the stage field on the deal detail page
  • Deals can also advance automatically based on Next Steps completion

Customizing stages

You can customize stages to match your sales process:
  1. Go to Settings > Pipeline
  2. Add, rename, reorder, or remove stages
  3. Set win probability percentages per stage for forecasting

Tips

  • Keep it simple — 4 to 7 stages is ideal for most teams
  • Each stage should represent a meaningful milestone, not just a time period
  • Define clear exit criteria for each stage so your team knows when to advance a deal