Types of Deals
Operate supports different deal types to reflect how your sales process works in practice.New business
A deal with a company that isn’t yet a customer. This is the most common type and represents a new revenue opportunity.Expansion
A deal to grow revenue within an existing customer — upsells, cross-sells, or adding seats/capacity.Renewal
A deal tracking the renewal of an existing contract. Renewals help you forecast recurring revenue and flag accounts at risk of churning.Choosing the right type
Setting the correct deal type helps you:- Filter your pipeline — view only new business, expansions, or renewals
- Track metrics accurately — new ARR vs. expansion ARR vs. renewal ARR
- Tailor your process — different deal types may have different stages and stakeholders